April 7th, 2005 by 
Pete
The brand new video for ‘Feel Good Inc’ is here now for you to see. The band have been very busy making it - 2D and Murdoc speak out for the first time about excess and hedonism, exactly what the video’s about and what really happened on the shoot…
2D: I think Gorillaz built a tower around themselves that they couldn’t get out of. Of excess and hedonism. The video is based on this feeling. For a while it was great to be on the inside, but the party’s got out of hand. It’ s become like the Last days of Pompeii….a…er…Sodding Gommorah. The Feelgood Inc Tower represents this. The palace we built has become a prison. In the video I’m just waking up from this year-long hedonists dream, and I realise that maybe… the fruits of success have turned sour.
Noodle is outside of the Tower, in the pale morning-after light, sitting on the edge of this floating island. And you can see she knows what’s happening. But people have to wake up to it themselves. So that’s what the video is about; being trapped by the things you make, and realising everyone else is caught up in it. Using it. Just…they need their party to continue, to keep this thing afloat. The Tower of Babel.
Murdoc: Apart from the obvious thing, which is my gyrating hips, the coolest thing about the video would be the the hydraulics on this gig. Just for the windmill section alone cost about 3.5 million pounds. That’s sterling. We had to buy a small island, make a mold of it and then scrape out all the insides. When that was done we filled the whole thing full of helium. Using the motor from the windmill we managed to get the thing to float, but it was an absolute bugger.
Please use the links below to view the new video
Demon Days will be released on 23rd May (11th may Japan, 24th May in the US), and will be preceeded by the single Feel Good Inc, released 9th May.
